
CenturyLink
Through a series of acquisitions, a rural telecom provider connects to the future
Acquiring new relevance
Over the last decade, CenturyLink has grown extensively through acquisition. CenturyLink needed to redefine its brand to unify, reflect the present-day reality of the organization and position itself for future growth.
Signs of the times
The team helped CenturyLink to further realize its new brand through the environmental branding of hundreds of locations nationwide. The locations ranged from stores and kiosks to office buildings to stadiums (most notably CenturyLink Field, home of the Seattle Seahawks). The nature of the work ranged from developing new store fixtures and secondary graphics to coordinating the removal of legacy signs and installation of new ones. The stadium work was among the most extensive, encompassing banners, primary identification signs, wayfinding signs, parking signage, directional signage, coordination with city and state entities on interstate signage and the redesign of all entryways. Here, CenturyLink continued to draw on Monigle’s naming expertise, working together to develop a unique identifier for each stadium that incorporated the CenturyLink name.
CenturyLink, as a company and brand, has continued its trajectory of growth in recent years, folding several new acquisitions into its branding strategy, including SEAL Consulting, AppFog, Tier3 and others. And, in late 2017, it finalized the acquisition of Level 3 Communications, which creates a leading global network services company with estimated pro forma revenue of $24 billion.









3rd largest telecom company
Through the acquisition of Qwest, CenturyLink catapulted to a national presence among telecom providers.
60 countries
CenturyLink is the second-largest U.S. telecommunications provider to global enterprise customers, with customers all over the world.