Following the merger of PNC Financial Services Group (and their subsidiary PNC Bank) and BBVA USA, Maven was tasked with designing and managing the signage conversion. The merger represented a major expansion for PNC across the western United States and places them in 29 of the top 30 markets in the US.

Maven has been a proud partner with PNC through their strong growth strategy starting with the acquisition of National City Bank in 2008.

Key highlights from the conversion:

  • 755 locations rebranded from BBVA to PNC
  • 160 locations rebranded with new signage over 3 days while the remaining 550+ donned temporary banners as manufacturing of the new signs was completed
  • Maven worked with and managed 6 primary national sign manufacturers combined with over 50 local installation contractors from our Denver command center
  • Over 1,500 site inspections were done by Maven’s team of 30
  • From the release of work to contractors to launch was approximately 4 months
  • 100% complete brand conversion delivered in 3 days for a successful opening as PNC!

 

PNC - Signage 01
PNC - Building